Benefits of Membership

Better Cookeville will become the premier marketing, advertising, news, events, and economic development hub for our community!

 The community has relied on my Mayor FB and Insta pages for the latest news, updates, events and good news about Cookeville, Putnam County and our Region while I’ve served the past 8 years. That, is not going to change even though my service as Mayor will end due to term limits! I will continue to share, help lead and influence our community utilizing my social platforms, FB and Insta, and BetterCookeville!

Brand Impact for your business as a 2022 Red White & BOOM partner-

Red White & BOOM 2022 was a huge success! 

-4 full page, full color ads in the Herald Citizen

-12 digital billboards in Cookeville and Crossville May 4th - July 4th 

- 1904 radio promos/ads on LiteRock 95.9, 106-9 KicksCountry, Rock 93-7, NewsTalk 94.1 

- Live event Radio broadcasts from the Parade, Patriotic Ceremony, and the Fireworks.

-4 live Radio interviews recorded and played dozens of times as news stories about event.

-400,451 Facebook and Instagram event organic post impressions from May 5th - July 5th.

-669,259 Facebook and Instagram event paid post impressions from May 5th - July 5th.

-1 Individual custom Business Facebook, Instagram, and LinkedIn promo post for you.

-Classic car show with over 320 vehicles on display!

-Kids parade with over 200 people!

-Patriotic program honoring 6 Veterans!

-Concert with 4,000 people- largest crowd ever with amazing music!

-Fireworks with over 50,000 people in Cookeville to see the 2nd largest in TN and one of the largest in the Southeast!   

-The livestream of the fireworks on my FB page reached 26,397 people!

Your financial partnership makes this a success and allows this to be a 100% free event for our community!

Better Cookeville is a 501c4 nonprofit organization. Shannon and I started it to organize and promote initiatives and events with the goal of enhancing the quality of life in Cookeville and beyond. The ‘Red White & BOOM’ event, produced by Better Cookeville was created with this goal at the forefront – and has grown into the largest event in our Region. This event has remained a 100% free event thanks to incredible partnerships which include 25 businesses, along with the City of Cookeville and Putnam County, who donate financially. These generous donations ensure that the fireworks, music, parking, and admission are free.

Money from the 2 governments account for less than 10% of the funds raised. Better Cookeville does not have any paid staff, and 100% of the money donated is reinvested in our community. Most fireworks are produced overseas, and as we all are aware, inflation and shipping costs have increased dramatically the past 2 years. The fireworks show cost increased 14% this year over last year totaling $80,000. Total cost of all activities for 2022 Red White & BOOM totaled $125,000. Estimates are that over 50,000 people come to our community for the Independence Day events, and to experience one of the largest fireworks displays in the Southeast. Proud to say that this event generates Hundreds of Thousands of dollars in tourism revenue, as well as awareness through social media marketing impressions for our business partners that generously support our organization, this event, and our amazing community.