Brand Impact for your business as a 2023 Red White & BOOM partner-
-12 digital billboards
- 2000 radio promos/ads on Stonecom Broadcasting
-Over 1,000,000 Facebook and Instagram event post views
-Custom Individual Facebook, Instagram, and LinkedIn promo post
Fireworks with over 50,000 people to see the 2nd largest in TN and one of the largest in the Southeast!
-The livestream of the fireworks reached over 30,000 people!
-Classic car show with over 320 vehicles on display!
-Kids parade with over 200 people!
-Patriotic program honoring 6 Veterans!
-Concert with 4,000 people- largest crowd ever with amazing music!
Your financial partnership allows this to be a 100% free event for our community!
Better Cookeville is a 501c4 nonprofit organization. Shannon and I started it to organize and promote initiatives and events with the goal of enhancing the quality of life in Cookeville and beyond. The ‘Red White & BOOM’ event, produced by Better Cookeville was created with this goal at the forefront – and has grown into the largest event in our Region. This event has remained a 100% free event thanks to incredible partnerships which include 25 businesses, along with the City of Cookeville and Putnam County, who donate financially. These generous donations ensure that the fireworks, music, parking, and admission are free.
Money from the 2 governments account for less than 10% of the funds raised. Better Cookeville does not have any paid staff, and 100% of the money donated is reinvested in our community. Most fireworks are produced overseas, and as we all are aware, inflation and shipping costs have increased dramatically the past 2 years. The fireworks show cost increased 14% this year over last year totaling $80,000. Total cost of all activities for 2022 Red White & BOOM totaled $125,000. Estimates are that over 50,000 people come to our community for the Independence Day events, and to experience one of the largest fireworks displays in the Southeast. Proud to say that this event generates Hundreds of Thousands of dollars in tourism revenue, as well as awareness through social media marketing impressions for our business partners that generously support our organization, this event, and our amazing community.